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Designing philanthropy into everyday operations

New Zealand-based content marketing agency Paste & Publish has announced that they are setting aside 5 percent of revenue to provide pro bono work to selected environmental projects that wouldn’t otherwise be able to afford professional help.

The first project that will receive support from their pledge is The Reforestation Fund. This fund, which is set to launch later in the year, provides sustainable and ethical brands with a way to help the environment as part of their offering.

Paste & Publish Founder, Callum Armstrong, says that this commitment is important because our natural world is in a state of crisis.

“I believe that it is our responsibility as business owners to help create the future we want to leave for our children.

“There’s no silver bullet in the fight against climate change, but every little bit of help makes a difference.  That’s why we have built philanthropy into our business model – to ensure that as we grow, so does our positive impact on the planet,” says Armstrong

Callum Armstrong

Companies who support The Reforestation Fund donate a small amount from every sale on selected products, and are allowed to display the fund’s endorsement in return. Money raised is used to help community projects that plant native forests and support groups that look after our native plants and wildlife.

The Reforestation Fund co-founder, Anna Wentsch, says that people are looking for ways to support the environment, and that the services provided by Paste & Publish will empower TRF to make it easy for people to do just that.

“We are extremely grateful for the support that Paste & Publish is providing by designing our brand identity and rebuilding our website.

This will set up the foundations for us to connect people and companies with our natural world,” says Wentsch.

Armstrong says that companies who design philanthropy into their everyday operations experience a wide range of benefits. They often see higher rates of customer retention and trust, happier staff who know they are doing good in the world, increased sales and less reliance on price based competition.

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