After a two-and-a-half year process, BLUNT officially joins the B Corp club, becoming the first umbrella brand to receive the certification.

There are over 8,500 B Corp certified companies around the world, over 650 are from Australia and New Zealand, and BLUNT is the next to join, becoming the first for the umbrella industry.

Headed by B Lab, the B Corp certification is a movement that encourages the business world to transform the global economy to benefit people, communities, and the planet.

“B Corp is the most broadly recognised and respected measure for validating our efforts at BLUNT for being a force for good in the world. We are extremely proud to join the exclusive group for businesses in the B Corp community, who have also gone through the extensive process of proving their credentials as responsible organisations,” says Greig Brebner, Founder of BLUNT.

He adds that BLUNT as a brand has always been different in its approach to consumerism, focusing on strong relationships with people and their products, which resulted in creating umbrellas that are grounded on durability and repairability.

Read more: The growing world of B Corps

Following a circular business model, their products that are built to last and designed to be repaired.

Its journey in receiving the B Corp certification was a long two and a half years which included getting full company buy-in, participating in multiple workshops with partners and advisors, allocating resources and so much more.

The first step, company buy-in, dated all the way back to March and April 2021. This then followed by its workshops in June to August in 2021 and bringing on board Tim Jones as their B Consultant in April 2022.

BLUNT achieved a score of 89 points out of 200, an impressive score considering most businesses score an average of 50.

To achieve a B Corp certification, a business must achieve a minimum of 80 points.

“Becoming a B Corp wasn’t merely another certification or box to tick, it was validation of the ethical and sustainable business practices we were already living by, alongside affirmation of our commitment to our people, our planet and our progress as a company,” adds Neal Brebner, Head of Sustainability at BLUNT.

“We have shown our commitment to ethical practices, environmental stewardship and social impact, further demonstrating we are living up to our values as a business.”