The three-minute video shows business cards being exchanged in a variety of ways via a combination of interlocking movements. From handing them over in a diagonal motion to setting them out on a table to collect, the routines become more and more complex with increasing numbers of people engaging in the routine at the same time.
Of course, while these intricate exchanges are a sight to behold, they're hardly a practical method of networking, which is where Eight—a Japanese business card management platform—comes in.
The video is an inventive and entertaining 2016 ad for the app which digitises and organises business cards for your phone or tablet. And while the practice might seem obsolete to those more accustomed to the LinkedIn way of doing business, it's interesting to note that business cards are a big ceremonious deal in Japan, so much so that they even have automated machines on the street to print out your very own.
This story first appeared at StopPress.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.