I could point to a number of what you might categorise as failures – startups that didn't start up, jobs that didn't work out. But let's make a distinction between 'failure' as a noun independent of a person, 'failure' as a noun that refers to a person, and 'failing' – or, as I prefer to say, making mistakes. We all make mistakes and there's no emotional coding behind that language. But failure has a lot of cultural anchors, many of them negative, and in some cultures, the fact that someone had a failure, independent of the person, means that the person becomes the failure. This has traditionally been one of the frictions in traditional Western cultures in Europe, for instance, where, until very recently, especially in countries with a historical caste system, there have been relatively strong stigmas against having a failure.
Edison is famous for saying that he tried a thousand times to make a lightbulb, none of which worked. But they weren't a thousand failures, he just found a thousand different ways it wasn't going to work. And there's a marvellous book on job hunting by Tom Jackson, who says that the job hunt is characterised by NO, NO, NO, NO, NO, NO, YES. So in making mistakes, or not being able to achieve what you set out to, the underlying mentality is simply that there's a solution you're going to get to and what you need is to have the support and the trust to allow you to get there.
From a cultural standpoint, in Silicon Valley there's absolutely no question that failure is rewarded by capital, by investors. When they see a person who has had a failure, or a company that didn’t start up, they ask what was learnt. Then they say: 'Make new mistakes. Don't make those mistakes again on my dime, make new ones'. You need this mentality of risk and this mentality of trust.
So how do you create that culture? Well, if a kid comes to you and says they got an F on their paper, is that kid a failure? It could be that they tried their absolute hardest, that they got some tremendous learning from that paper and they're going to incorporate it into something new. So think about how you react when you see somebody do something that you think might be a failure. And if you support them personally and give them trust, that enables them to learn from that series of mistakes and go do something new. That's what you build a culture from.
It's the same thing in a business environment, it's the same thing in an investment environment: you've got to build up that culture of trust and that starts with every single one of us as individuals.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.