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Kiwi golf sensation Lydia Ko helps ANZ strike success with social media initiatives

ANZ which created an online game to celebrate the teen sensation’s success since she won the the CME Group Tour Championship, has seen fans hitting its social media sites, reaching half a million people.

ANZ’s head of marketing Astrud Burgess says: “It’s been one of our most popular posts ever. We’ve reached half a million people and directly engaged over 25,000 on Facebook and Twitter, which is sensational.  It really shows how much support New Zealanders have for Lydia’s phenomenal achievements this week.”

The ANZ Lydia Ko Golf Challenge gives participants the chance to win $5000 in a mixture of gaming and video content. (ANZ’s websit says the challenge is now closed.)

People watch a short video of Ko preparing for a shot at her old stomping ground – the Pupuke Golf Club – while giving tips on wind direction, slope of the green and her choice of club.  They’ll then tag the spot on the green where they think the ball landed to be in for a chance to win.

“We wanted to find a way to help customers connect with Lydia’s success and this was a really fun way to do it,” said Burgess.  “It’s a really simple, engaging piece of content that brings our sponsorship of Lydia to life.”

ANZ have brought the world number three back to New Zealand for the weekend, where she will be attending a coaching clinic for around 40 of New Zealand’s most promising young golfers. 

ANZ was also the first sponsor to throw support behind Lydia when it signed a three-year sponsorship deal in December 2013 with the golfer.

The 16-year-old former Pinehurst School student is now ranked the No. 3 female golfer in the world.

Ko has just made an appearance in New Zealand, for the Hi Well charity event. She is heading to Korea to spend Christmas with her family, according to NZ Herald. 

Loves peanut sauce, tennis, taichi, stockmarkets, and cool entrepreneurs – not necessarily in that order. In her previous reincarnations, she was an intranet worker bee at Mercer HR Consulting, a Reuters worker ant, and a NZ Herald mule.

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