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Neighbourly, Lorde, Nokia, NZ Post triumph at inaugural social awards smackdown

The first ever #smcakls awards held in Auckland dished out prizes for social media efforts from the most epic and the most meteoric to a big faux pas.

Rather than the standard gilded statuettes of African animals or small humans, the trophies collected by the winners at the event were 3D printed hashtags made by Vivenda, an Auckland-based 3D printing company and BizDojo resident.

The first award of the night went to NZ Post for its Websam and NZ Secret Santa campaigns. NZ Secret Santa encouraged twitter users to stalk someone to find out what they like and then send them the gift through the mail. Recipients were then encouraged to take a photo of their present and use the hashtag #NZSecretSanta.

Lorde took out the award for Most Epic Tweet when she reminded us all that beauty is only skin deep. This tweet has received a crazy 73,000 retweets and nearly 10,000 favourites. Unfortunately, she was on a plane and wasn’t able to collect the award in person. 

Meteoric Rise on Social Media went to Neighbourly, the new social platform aiming to create local connections in New Zealand communities. 

Nokia NZ picked up the Social Media Whoopsie Award for its infamous “Fuck you” tweet at the end of last year. The award aimed to not only highlight this epic fail but also a good recovery from the Nokia team. Needless to say no one from Nokia was there to receive the award.

The awards finished with the Best Display of a Social Conscience award. Tim Corbett won this for Louis’ Dream Trip. Corbett was able to take his son Louis all the way to the US to see the Boston Celtics with the help of many financial backers, showing social media does indeed have a good side. Louis has a condition that is causing him to gradually lose his sight. 

A graduate from the AUT business school with some ad agency experience, Callum takes care of Idealog's social media, the website's look and feel and even does a story here and there.

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