Woolworths Group, the parent company to New Zealand supermarket chain Countdown, is teaming up with AI (artificial intelligence) technology company Thematic to improve customer and employee experiences.

Working alongside companies such as Google, LinkedIn, DoorDash and more, Thematic is now partnering up with the supermarket retailer to make use of its AI feedback technology.

“Our artificial intelligence (AI) technology has been trained on hundreds of millions of pieces of feedback and continues to evolve, allowing us to assist some of the world’s best brands build in-depth understanding of their customers,” says Alyona Medelyan, CEO of Thematic.

Using real-time feedback data through the Thematic platform, the supermarket group Woolworths will be able to “use comments from customers and employees” to drive better outcomes.

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Through the use of feedback data, Countdown will be able to identify and understand problems that will need to be enhanced and create high customer and employee experience initiatives.

“We’re thrilled to be partnering with Woolworths Group to help them take their customer and employee experience to the next level by analysing feedback from customers and employees in a meaningful and actionable way,” adds Medelyan.

Thematic specifically uses AI technology to identify and quantify the feedback data, freeing up researchers time spent manual coding and putting their effort and time on the insights.

In March, Thematic launched a feature powered by Chat-GPT which will also help the partnership by delivering “readable summaries” of the dataset.

Medelyan says the partnership with Woolworths is a perfect opportunity to get a foot in the door to help more companies in the Australian and New Zealand region.

“Signing Woolworths serves to further sharpen our focus on the ANZ market,” she adds.