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Sampling the other side: Samsung launches ‘iTest’

An innovative new mobile platform launched by Samsung Electronics NZ allows non-android users to test drive a Samsung without having to change phones.

Cleverly named ‘iTest’, the platform lets people navigate the Samsung operation system via a web app that mimics Samsung’s operating system. Once the experience is launched, users are prompted to explore all of the apps and features in an interactive simulation of a Samsung Galaxy device.

Marketing Manager Flagship Mobile at Samsung NZ, John Alexander, says the iTest allows users to see what they’re missing out on in a no risk environment.

“We know that the idea of switching to a new operating system can be daunting for many mobile users. iTest was designed to give consumers a taste of Samsung, without changing phones,” he says.

“While we can’t replicate every function and feature, the experience enables users to explore a range of apps and settings from phone and messaging apps to the Galaxy Store.”

To guide non-Samsung users through the journey, iTest is designed to be interactive with tips and content that entertain people as they navigate the experience. Users can explore a number of experiences including a camera tutorial, the ability to change themes and even receive text messages that hint at features to check out.

To learn more, and to test the experience, visit iTest.nz.

One of the talented Idealog Team Content Producers made this post happen.

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