“I do!” I reply as excitedly as is polite in such an environment.
What’s it for? Don't know.
Am I just signing up to be some unpaid schmuck in an ad? Don’t care.
So on a sunny Friday afternoon I head to Sherson Willis, a boutique PR agency above an oyster bar that looks exactly like a boutique PR agency would look like on a TV show about a boutique PR agency.
I stand on a circular rotating platform while the quietest guy in the world waves a couple of speed-gun-looking scanners around me. A boisterous PR guy tells me to do something interesting that I can keep up for a few minutes, so I check my email on my phone, assuming it's the boringest thing I can do other than stand with my hands at my side. Plus, I need to check my email.
It’s all relatively painless. Like being scanned at the airport when you forget you’ve got a 20c piece in your pocket, but slower and rotating.
“What’s this all for?” I ask the boisterous guy while the quiet guy checks the files and shows me what I look like.
“I can’t tell you anything,” the boisterous guy says, “other than it’s the world’s smallest queue for the year’s biggest phone launch.”
“So the new iPhone? With the 3D touch screen. I get it - 3D for 3D.”
“The world’s smallest queue for the year’s biggest phone launch,” he repeats, perfectly on message.
This morning I receive an email with photos of my 3D mini-me, printed by 3D Neoveo in Melbourne, and the above video about the process with Huffer’s Steve Dunstan. It explains that right now, as I write this, my 3D mini-me is checking its email in a queue for a some as-yet-unspecified product (which probably rhymes with ‘schmiPhone’) at the Spark store on in downtown Auckland.
Better it than me, though I’m still paying off my phone, so unless it’s queuing for something free, it’s going to to be disappointed when it reaches the front.
Our sister publication The Register recently looked at the psychology of queuing and mentions some of the innovations that could disrupt queuing, including mobile point of sale devices and GSP trollies. It didn’t mention printing a 3D version of yourself and having that queue for you, but with a week’s turnaround, it’s probably not suitable for the supermarket of the new restaurant everyone wants to go to on a Friday night
But maybe a 3D mini-you could camp on the sidewalk for three days if you want to buy the new Kanye sneakers. Or if you just want to be one of the first to buy the new schmiPhone.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.