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App review: Done by Friday, automatically

idealog review app friday?The Friday app has big ambitions: it wants to take the place of your brain.

Admittedly it won’t think through the meaning of live or help you solve puzzles of logic. But it does help if you’ve packed in so many facts and must-dos that you don’t have memory to spare for life events.

In the creator’s words it’s ‘automagic’. It taps into everything you can store on your smartphone: social media; emails; texts, the contacts in your phonebook; your photos; music and locations; and presents them in a timeline to be searched.

You need to sign in with Google, but obviously the more accounts you sync and permissions you give, the fuller your suite of memories will be.

The Digest function takes this content and turns it into emerging trends and behaviours, showing the top people and photos you clicked on and the daily call and text habits.

You can filter what Friday digs up so you see only certain stored content and you can use the clock icon to select events by particular dates and times. And you can add text and audio notes for yourself or to share with others.

In the app you can enter queries like when you last called someone or photos you took in a certain location. This is a slick, free offering that’s useful if you want a life record without a lot of work.

For those concerned about churning through battery power (Friday constantly runs in the background), the makers assure us it’s resource-efficient when it comes to things like the GPS and other sensors. And if you’re worried about privacy, you can stop Friday recording events and delete any event when needed.

Data use is apparently more of an issue with photo transfer and on first use.

Amanda Sachtleben is an Auckland writer and social media type, who's also Idealog's former tech editor and business journalist.

Review overview