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App review: Take your business to the movies

The consumer version of the Directr app was a boon for anyone who wanted to make videos that showed off their holidays, fashion, babies, food and pets using a convenient library of storyboards. Now businesses have their own set of templates to tell the world their story.

That’s good news for any company without a budget to stretch to professional camera and editing crews, directors and the like. And it comes at a time when it’s never been more important for companies to get their brand circulating online.

The templates in Directr for Business cover company introductions, customer testimonials, product demos, FAQs, ‘how to’ tutorials, executive profiles, Kickstarter videos and more, each with a set of around 10 steps to completing the shoot.

Businesses have a quick and simple method for shooting footage using their smartphone, editing it, adding captions and soundtracks from a small stock set or via iTunes import, then sharing via popular social networks.

As with anything in business, you get what you pay for. The free offering provides one movie per month at standard 360p resolution and four storyboards: the executive profile, customer testimonial, how to tutorial and drink or restaurant special. If you upgrade to basic for $30.99 a month, you get a feedback session with a pro, 480p resolution clip, custom branding, the ability to download finished videos, unlimited storage, hosting and streaming and an unlimited storyboard library.

The premium in-app subscription costs $64.99 a month and adds five videos a month, two feedback sessions and HD 720p to the basic offering.

The interface is cleanly designed and nice looking, an important accompaniment for an app whose audience will include business video newbies. Businesses that want to enhance their profile quickly and cheaply in the world of online video will find the basic subscription worth the outlay.

Amanda Sachtleben is an Auckland writer and social media type, who's also Idealog's former tech editor and business journalist.

Review overview