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How to decode New Zealand's special brand of humour

Kiwi cultural codes

How to decode New Zealand's special brand of humour

Taika Waititi, Flight of the Conchords, William Waiirua – New Zealand has a very particular brand of humour when compared to the rest of the world, so how can brands best harness this? TRA head of strategy Colleen Ryan breaks down what's so different about it, and how companies can use it to form an emotional connection with their audiences.

Opinion

While New Zealand occupies an isolated corner of the globe, it’s still affected by global cultural changes. TRA New Zealand cultural strategist Antonia Mann explains how to understand New Zealand’s unique emerging identity in relation to universal cultural trends.