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Special Group

The Wool Challenge: Special Group's Merino Typeface and Port-A-Cloud

The Wool Challenge

The Wool Challenge: Special Group's Merino Typeface and Port-A-Cloud

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what advertising, design and digital agency Special Group came up with: a Merino typeface, and Port-a-Cloud, a portable cloud on a stick.

Idealog + Special Group

Creativity is at the heart of everything award-winning independent creative company Special Group does. From campaigns to brand-building, Special Group has always been about stripping down silos and layers in the aid of creativity for business. Executive creative director and partner Tony Bradbourne discusses how the agency integrates this through every part of their business.

Most Innovative Companies

The winner of Idealog's Most Innovative Companies in Media/Marketing is Special Group. By anyone’s standards, the last year has been a good one for the creative agency Special Group. Named New Zealand Agency of the Year by Campaign Brief, AUS/NZ Mobile Agency of the Year by Campaign Asia and Asia Pacific’s Most Effective Independent Agency by the global Effies index – all in the last 12 months alone – it’s a great tenth year, whichever way you look at it.