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Snowball Effect

Gamify my life

The word “gamification” is one of those multi-syllabic terms that gets thrown around a lot these days. Seemingly everything can be turned into a game of some kind – even rehabilitation.

Technology Month, brought to you by Springload

As part of Idealog's Technology Month, we've picked the brains of some of the movers and shakers in the industry to find out their favourite tech-related things, their biggest fears for the future and what other companies and individuals inspire their work. Here's Snowball Effect CEO and co-founder Simeon Burnett.