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Idealog's Most Creative: Simplicity's Sam Stubbs talks creativity

Most Creative People

Idealog's Most Creative: Simplicity's Sam Stubbs talks creativity

Sam Stubbs was one of the People's Choice winners for Most Creative in money for Idealog and Accenture's Most Creative People. Stubbs is a man on a mission and the CEO of Simplicity, an online-only, not-for-profit Kiwisaver fund that hopes to challenge the status quo of high fees and greedy finance companies taking millions of dollars a year away from New Zealander. It gives 15 percent of its management fee to charities, it has become an activist investor demanding more gender diversity in major New Zealand companies and its marketing strategy is all word of mouth, digital savvy and growth hacking. Here, he discusses why he doesn't reckon he's creative, lessons learnt and why you should just do it.

Year in Review 2016, brought to you by Kiwibank

In the latest edition of our series asking some of Aotearoa's best-known businesspeople and visionaries to take a step back and offer their insights on how the past year has gone and how the future might unfold, we chat with Flossie founder and 2016 New Zealand Innovation Awards Most Inspiring Individual winner Jenene Crossan.