Most Creative People
Sam Stubbs was one of the People's Choice winners for Most Creative in money for Idealog and Accenture's Most Creative People. Stubbs is a man on a mission and the CEO of Simplicity, an online-only, not-for-profit Kiwisaver fund that hopes to challenge the status quo of high fees and greedy finance companies taking millions of dollars a year away from New Zealander. It gives 15 percent of its management fee to charities, it has become an activist investor demanding more gender diversity in major New Zealand companies and its marketing strategy is all word of mouth, digital savvy and growth hacking. Here, he discusses why he doesn't reckon he's creative, lessons learnt and why you should just do it.