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Ruby general manager Emily Miller-Sharma talks building a mindful and on trend fashion brand

Fashion and function

Ruby general manager Emily Miller-Sharma talks building a mindful and on trend fashion brand

In 2002, Ruby opened its first flagship boutique in Auckland’s High Street in 2002. It now has eight stores in Auckland, Hamilton, Wellington, Christchurch, and Dunedin and has become a cult brand for New Zealand consumers. We catch up with Emily Miller-Sharma, general manager of Kiwi fashion retail leader Ruby and designer at Liam, to talk all things retail, New Zealand Fashion Week, and sustainability.

Big ups

It may be a ways from the central city, and even further from the sea, but there's quite a bit happening in the Christchurch suburb of Hornby these days. For proof: The Hub Hornby, which has won top accolades at the recent New Zealand Property Council awards.

Shop until you drop

Businesses can now easily direct consumers from Instagram straight to its site with the launch of Instagram Shopping. The updates to the popular app now open more opportunities for retailers to connect with online followers.