Good wool hunting

After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children's footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children's picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.


Mentors have been a critical part of internationally-acclaimed Kiwi shoe designer Kathryn Wilson’s success. From launching her first shoes aged 23 in 2003, to early overseas sales, to developing an e-commerce strategy to cope with burgeoning online business, Wilson has used her heroes to give her advice and bounce ideas off.