Red Peak

D-Day: Idealog's flag content round-up


D-Day: Idealog's flag content round-up

It’s here! It’s finally here! Voting closes on the whole flag referendum thing today. So, in case you’re still to-ing and fro-ing on whether to go with a symbol of brutal colonialism or that a symbol of the mediocrity of the masses, here’s our many missives on all things flag to give you a helping hand.

Earlier this week, I felt like a sucker. Chatting with a colleague at the coffee machine, I asked if he’d seen the Red Peak umbrellas Blunt were making.


Unless you’ve been living under one of the Pancake Rocks in the South Island, you would’ve noticed everyone’s in a flap about changing the flag. However, with all this flag chat, how is the spotlight-deprived current flag tracking in terms of sales? It seems as though people are flocking to this safe, well-known icon in times of change.