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Psychology

You're not crazy: Coke does taste better in a glass bottle

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You're not crazy: Coke does taste better in a glass bottle

As sure as grass is green and water is wet, I can categorically say that Coke tastes better in a glass bottle than it does in a plastic one. Likewise a beer served in a frosty glass, in a cool bar, with some nice tunes, in the sun, is better than the exact same beer, minus one or more of those conditions.

Have you ever wondered why storefronts tend to be eye-blindingly bright and highly illuminated? It seems every part of a store is designed to increase the likelihood consumers will make a purchase, and the choices on lighting is no different.

Consultancy

Massey University’s School of Psychology is launching consultation services to help SMEs and NGOs deal with issues like company expansion, occupational health and conflict amongst staff members.