Idealog's 2019 Transformation Issue is out now!

Gratuitous self-promotion

Idealog's 2019 Transformation Issue is out now!

The 2019 Transformation issue of Idealog is out now and explores how individuals and businesses can adapt to change when applying new technologies, products, ways of working and embarking on new ventures. It also calls out the myth of instant entrepreneurial success by saying RIP to the overnight success story. Inside, there is stories on how six women leading in New Zealand tech carved their career paths, a profile on New Zealand's next potential billion-dollar-business, how three entrepreneurs took their idea to the world through exits, investments and expansions, how the healthcare system is in for an overhaul, all the finalists from our Wool-ovation competition with the New Zealand Merino Company, how the digital world is altering human connection through sex tech, and much, much, more. Read on for a full breakdown of what to expect inside the issue.

Every picture tells a story

In 2017, an alcohol-free energy drink that was taking Germany’s clubbing scene by storm called Club-Mate migrated its way over to New Zealand. But it faced an problem: the underground beverage needed to generate some hype in a market that hadn’t heard of it before, so the company enlisted agency Studio7’s help to give it a local twist. The quirky designs recently nabbed a gold at the recent 2018 Best Awards. Here, Studio7 creative director Gianni Russo explains the thinking behind the designs that were splashed across cocktail cards and outdoor murals.