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Wish we'd thought of that

New Zealand is known as a nation of innovation. And that innovation trickles down to the very stuff we eat and drink. Do you have a comestible-related creation that you think deserves to be recognised at the 2017 New Zealand Innovation Awards? Then enter it in the Innovation in Food and Beverage category, sponsored by Plant & Food Research.

Design

It’s easy to be jaded when it comes to branding. After all, what’s so noble about hawking consumer items at punters? Usually not much.