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The Idea Log: a salute to solutions

The Idea Log

The Idea Log: a salute to solutions

The Idea Log, Idealog's spirit 'animal', fully embraced design thinking for Idealog's Design Issue and has a few suggestions on how to solve some of society's most intractable (and entirely inconsequential) problems. 

The Idea Log

Hi, I’m the Idea Log. Did you know wood products are New Zealand’s third biggest export earner? You did? Well, that ruins my intro. Given your surprising knowledge of our industry sectors, you’ll also know that it is a low value commodity. Speaking as a log, it’s also murderous and barbaric. So I’m here to propose a few new high-value ideas to help get our country’s A into GDP.