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The Log Experiment: How ICG brought our spirit animal to life

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The Log Experiment: How ICG brought our spirit animal to life

At Idealog, we regularly celebrate our community’s brilliance. But, just as we did in 2017 with our Block Party experiment, when we sent a whole bunch of Lego to some of our favourite humans from the fields of art, design, architecture and creative business and asked them to do something interesting with it, we want to showcase that brilliance in different ways. So, once again, we’ve tapped into the talents of the Idealog community for the 2018 Design Issue and, in honour of our spirit ‘animal’, The Idea Log, we sent a few hunks ‘o wood out to some friends of the Idealog family to see what they could do. Here's how our parent company, ICG, turned our mascot on paper into a real-life object.

Wrapping your company car is a great way to advertise your business, but not everyone has had to pleasure to see exactly just how it’s done. One wrapping company in Lithuania has produced a stop-motion video to show how it’s done in an interesting way.