Recycling really should be second nature by now, but it doesn't take much more than a look around to gauge the veracity of that claim as truth. In an effort to fill up those 1000-odd recycling bins all around the country, Love NZ has just pushed play on a six-week campaign, It's A Karma Thing, exhorting Kiwis to 'do the right thing' and earn points they can then redeem for prizes.
iKEMU, an Auckland-based online gaming platform, is merging the virtual and real, rewarding online players with real-life rewards for their efforts.
Next Tuesday is the kick off of the two-part Gamification Lab - New Zealand’s first workshop on applying games psychology to your marketing.
Building a brand community is one of gamification’s strengths.
There's ever increasing evidence of the positive impact ‘serious’ games can have on health outcomes. And a pioneer in this field is the Sparx video game, created by Kiwi researchers to tackle teenage depression using cognitive behavioural therapy, packaged in a fun and appealing way.
SmallWorlds said no to MTV's millions – and hasn't looked back.
Gamification may be the new buzzword in digital marketing, but if you're hoping to ride the merry wave to the top, it pays to do your homework.
Soft-launching a game in New Zealand is a strategic move for game developers Hidden Variable Studios.