The London Eye: Flossie's Jenene Crossan reports back on bunkering down in the UK to expand her business

The London Eye

The London Eye: Flossie's Jenene Crossan reports back on bunkering down in the UK to expand her business

Jenene Crossan is the founder of Flossie, a business that helps to create smarter tools for retailing hair and beauty services. She's also a Kiwi abroad and Idealog will be hosting her series, The London Eye, which details her experience of expanding her business and basing herself in London to launch into this new market. In this column, she talks joining an all-female co-working space, cracking the local market and changing consumer tastes in beauty.

Good tech, bad tech

Technology often gets a bad rap for the effect it is having on our wellbeing – just look at the Netflix series Black Mirror. If you paid attention to the reports, you might think devices are only transforming us in the worst kind of ways. We’re addicted to our screens and the dopamine hit that comes from each like or comment, the details of our lives being displayed online is making us increasingly anxious, invisible algorithms are swaying our opinions to become more polarised, and on top of all that, tech is making us more isolated and less social than ever. But for all the problems that have arisen, technology is also a medium that can spark magic. For some, it’s helped lessen their effect on the environment. For others, it’s helped them broadcast their ideas to the world. We reached out to a range of people in business and asked them to share how technology has rewired their lives, for the better. Here's Simplicity's Sam Stubbs, Flossie's Jenene Crossan and Icehouse Venture's Robbie Paul.


Flossie founder, winner of the 2016 Most Inspiring Individual at NZ Innovation Awards and all-round inspirational New Zealand businesswoman Jenene Crossan was coached by her first investor to never let weakness show, and for 18 years she believed that to be true. However, when she found herself reaching breaking point in one of the most stressful points of her founder career, she decided she needed to restructure her idea of what 'success' looks like. Here, Crossan shares her journey.

Innovation Heroes

As part of the New Zealand Innovation Council’s new video series, Innovation Heroes - Show and Tell, which will focus on eight specific elements required to achieve successful business growth, some of Aotearoa’s best-known innovators share their stories of innovation and inspiration.

Year in Review 2016, brought to you by Kiwibank

In the latest edition of our series asking some of Aotearoa's best-known businesspeople and visionaries to take a step back and offer their insights on how the past year has gone and how the future might unfold, we chat with Flossie founder and 2016 New Zealand Innovation Awards Most Inspiring Individual winner Jenene Crossan.


If you’ve ever been a founder or CEO of a tech start-up you’ll know that a persistent line of questioning from peers when presenting at forums or conferences pertains to the “traits” required to succeed. Success is often seen as a “silver bullet” that if we can just grab hold of an understanding long enough, we’ll be able to shoot it out there and hit our target too.