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Picking up the scraps: The companies leading the way of lessening waste

Waste not want not

Picking up the scraps: The companies leading the way of lessening waste

You’ve heard the statistics on waste, there will be more plastic than fish in our ocean by 2050, meanwhile our world is running out of space for landfills, especially in Japan and Europe. Waste is everywhere, it’s bursting out of our cupboards and spilling onto the floor. It’s anathema to almost every industry, significant in our households, our food and beverage, agricultural, retail, and film communities. However, some people have responded, our government has phased out single use plastic bags in supermarkets, and businesses have begun to turn trash into beautiful, commercially viable, products. To keep the innovation happening, we shed light on a few local businesses who have relieved New Zealand’s festering waste crisis.

A day in the life, brought to you by Hummingbird

Brianne West is the founder and CEO of Ethique, a Christchurch-based plastic-free and sustainable beauty company that produces handcrafted solid shampoos, conditioners, face and body and solid beauty bars with zero-waste packaging, ridding the beauty industry of plastic bottles one product at a time. The company has diverted 500,000 plastic bottles from landfill to date, and recently signed an $8 million deal to stock its products in more than 420 Priceline stores throughout Australia. Here's how West gets through the day, organises her time and handles the madness of business.

Money matters

Christchurch-based social enterprise Ethique has launched their second equity crowdfunding campaign on PledgeMe – and already raised their maximum goal of $500,000 in less than a day. Translation: investors seem to really believe in natural beauty products.