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Coke

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As sure as grass is green and water is wet, I can categorically say that Coke tastes better in a glass bottle than it does in a plastic one. Likewise a beer served in a frosty glass, in a cool bar, with some nice tunes, in the sun, is better than the exact same beer, minus one or more of those conditions.

Design/Marketing

If you were to drive your car across New Zealand, along the way sporadically visiting small towns with populations rarely exceeding 87 people, you’d encounter an assortment of experiences that vary as much as the topographical makeup of our two islands. But no matter how different each of these pitstops might be, one thing that you will almost invariably see wherever you go is Coca-Cola bottle.