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How can Auckland better cultivate its creative industries?

ATEED + Idealog

How can Auckland better cultivate its creative industries?

Creativity is the fastest growing skill in the workplace. In a world fraught with environmental, economic and social challenges, few could doubt the importance of creative solutions. So, how can Auckland best support the growth of our creative industries? One integral player will be Auckland Tourism, Events and Economic Development (ATEED), which works collaboratively with central and local government, education providers, businesses and communities to foster the success of creative industries. We sit down with its general manager of economic development Pam Ford and a local business, inMusic, which is reshaping the New Zealand music scene.

Idealog + ATEED

Following the Changing the World with Creativity and Innovation event at Techweek, which celebrates Auckland's unique creative sector, we spoke with associate director of Unleash Space Darsel Keane about how important it is for students to see that creativity is diverse, inclusive and spans many industries, as well as the rise in interest of social enterprises from a school and university level.

Raison d’être

A new initiative that offers affordable kitchen space and a mentoring programme is about a whole lot more than helping food and beverage businesses thrive – it’s also about promoting a sustainable food and business ecosystem and encouraging healthier communities. Say hello to The Kitchen Project, a story which we're republishing this as part of our Poverty Week pop-up.

Idealog + ATEED

Techweek begins on Saturday 19th May, with the two-day Auckland Innovation Tour beginning on Monday 21st May which will showcase New Zealand companies doing their bit to make a difference in the world. From Beca talking about the future of urbanisation to IBM talking about AI as a force for good, the Good For The World Open Days event covers off all of the bases in tech. Read on for a breakdown of what’s in store.

Idealog + ATEED

For a small nation like Aotearoa competing on the world sporting stage, technology and innovation has helped New Zealand athletes get the upper-hand when funding falls short. One of Techweek’s Sport Performance Innovation Forum 2018 keynote speakers, Simon van Velthooven, shares how technology helped him and the Emirates Team NZ secure the America’s Cup win last year.