ATEED + Idealog
Creativity is the fastest growing skill in the workplace. In a world fraught with environmental, economic and social challenges, few could doubt the importance of creative solutions. So, how can Auckland best support the growth of our creative industries? One integral player will be Auckland Tourism, Events and Economic Development (ATEED), which works collaboratively with central and local government, education providers, businesses and communities to foster the success of creative industries. We sit down with its general manager of economic development Pam Ford and a local business, inMusic, which is reshaping the New Zealand music scene.