Forget personalised experiences – here's why individualised experiences are the next big thing in tech
Forget the term personalisation, that is old hat. Cue in individualised experiences instead. Country managing director of Accenture Interactive New Zealand Justin Gray says this is the shift happening in the relationship between companies and their customers in the post digital era, in which new technologies are rapidly evolving people’s expectations and behaviour. Companies are moving from personalised products to individualised experiences, creating an ongoing, one-to-one relationship with each customer where technology is the key enabler.