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Forget personalised experiences – here's why individualised experiences are the next big thing in tech

Trend watch

Forget personalised experiences – here's why individualised experiences are the next big thing in tech

Forget the term personalisation, that is old hat. Cue in individualised experiences instead. Country managing director of Accenture Interactive New Zealand Justin Gray says this is the shift happening in the relationship between companies and their customers in the post digital era, in which new technologies are rapidly evolving people’s expectations and behaviour. Companies are moving from personalised products to individualised experiences, creating an ongoing, one-to-one relationship with each customer where technology is the key enabler.

Future of work

Accenture and Fjord have released Fjord Trends 2019, the 12th annual outlook on the cultural currents that will affect the business, technology and design industries. They have distilled the trends down to seven key ones – silence is gold, the last straw, data minimalism, ahead of the curb, the inclusivity paradox, space odyssey and synthetic realities – which are expected to shape the next years’ experience for companies.

Techweek 2018

If New Zealand is going to be able to remain globally competitive in the future, our thinking around tech needs to include art and creativity, says Accenture's Justin Gray.

Opinion

Accenture Interactive’s Ben Morgan takes a look at how people in New Zealand are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.