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Idealog Year in Review 2017: Andy Hamilton

Favourite innovation that isn’t yours?

Samsung Gear Watch, transforming my lazy person into a step catcher.

Favourite innovation that is yours?

BIQ barometer, a self-assessment tool for Kiwi business owners to understand how they are tracking.

Most interesting launch/trend/idea/building/product of the year?

Has to be the new probiotic porridge by Blue Frog Breakfast – still eating it every day.

Lamest launch/trend/idea/brand/building/product of the year?

No idea, don’t like to be negative, did you know it takes 4x more energy to be nice and positive than mean!

Most promising New Zealand company/companies?

Wow, this is very cool because there are now so so many here are a few:

  • Spalk – an alternative sports commentary platform for the crowd
  • Halter – building a fenceless farming solution for cows
  • 1Centre – digitizing your trade account application process with digital not paper
  • Parrot Analytics – the new generation film and tv content rating platform for the world, awesome tech
  • Vidapp – a video app platform that enables content developers to monetise their content to their fans
  • Sunfed Foods – a creator of high protein meat substitutes, based at this point on pea proteins


Peter Beck of Rocket Lab, Jamie Beaton of Crimson Education and Carmine Viscelich of Data Insight, Pic Picot of Picot’s and all of the people who lead and supported the #metoo movement.


Anyone who is mean.

Best stoush?

Kiwi League players defecting to the Island teams.

Your own biggest success?

My daughters and my awesome wife who worked in a startup in 2017 and grew so much.

What’s the biggest mistake innovators/businesses will make in 2018?

Not listening to the voices in the market when deciding where and when to launch.

What do you expect to see in the next five years?

A correction, more growth, more drama and hopefully more growth.

What will be dead in the next five years?

Hopefully not my gorgeous dog, Lulu.

What should be invented and/or un-invented?

Auto switch off on all digital devices once you have had your fill for the day, particularly good for children!

Favourite book/TV show/podcast/album/website/magazine/story/performance enhancing drug of the year?

Introduction of CBD (medicinal cannabis oils) more widely in NZ to relieve people in suffering.

What’s the one piece of tech would you have on a desert island?

My phone so I can order Uber Eats.

Will the robots become sentient and kill us all? (asking for a friend)

No – long way to go on that.

How long before we have:  

Driverless cars?

They are already here.

Flying cars?

They are already here.



Cities that all look like Venice?

Why would you want that?

No planet to live on?

Not sure about that.

No animals farmed or eaten?

Plead the Fifth on that one.

Non-human lovers?

Really …

No cash?

Soon – when Jude launches next year, that will contribute to no-cash, go to China now and most don’t have cash…

Fusion energy?

Not sure.

Universal basic income?

I wish for 2018, trialled in 3 regions in NZ.              

Chips implanted in our brains?

If it helps people, soon – 2020.

Colonies on Mars?

When Elon (Musk) tells us…


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One of the talented Idealog Team Content Producers made this post happen.

Review overview