It was shoulder-to-shoulder at 1 High Street, with drinks aplenty and a the loud hum of networking and reminiscence. A seafood feast was accompanied by three specially-created Johnnie Walker cocktails made to compliment three Barkers’ suits. 

Idealog founder and publisher Vincent Heeringa made a stirring speech recounting the moment of inspiration he had while traveling in London – that the future lay in what he called “commercial creativity”, which would, of course, need a magazine. And 10 years later, here we are, celebrating the release of the largest issue yet!

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Johnnie Walker’s chief cocktail maker gave a lesson in cocktail making, keeping all refreshed and responsibly social.

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And Barkers sent three models on an improvised catwalk, impressing some with the suits and others with the gentlemen wearing those suits.

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The drinks kept coming, the band kept playing, and we all went home with two magazines and a fresh pair of socks for the next day. What more could you ask for?

Here’s to 10 more years!

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