Idealog celebrates 10 years with Barkers, Johnnie Walker and some really really really ridiculously good looking people*

Last night, we here at Idealog celebrated 10 years of existence and the launch of the Barkers’ Style Guide at the Barkers’ flagship store in Auckland's High Street.

It was shoulder-to-shoulder at 1 High Street, with drinks aplenty and a the loud hum of networking and reminiscence. A seafood feast was accompanied by three specially-created Johnnie Walker cocktails made to compliment three Barkers' suits. 

Idealog founder and publisher Vincent Heeringa made a stirring speech recounting the moment of inspiration he had while traveling in London - that the future lay in what he called "commercial creativity", which would, of course, need a magazine. And 10 years later, here we are, celebrating the release of the largest issue yet!


Johnnie Walker's chief cocktail maker gave a lesson in cocktail making, keeping all refreshed and responsibly social.


And Barkers sent three models on an improvised catwalk, impressing some with the suits and others with the gentlemen wearing those suits.


The drinks kept coming, the band kept playing, and we all went home with two magazines and a fresh pair of socks for the next day. What more could you ask for?

Here's to 10 more years!

* If you don't get it, click here

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).