Instant coffee brand Moccona has recently released a range of new jars designed by the next generation of artists across New Zealand and Australia to promote sustainability.
Their artwork will feature across over two million jars worldwide, highlighting sustainability topics with the aim of inspiring people to take small steps towards creating a more sustainable world.
“We all feel like we should be doing more when it comes to sustainability, yet the issue often seems overwhelming, making it hard to know where to start or what we can do as individuals. When it comes to making a more sustainable world, little actions can make a difference,” says Dominique Stickling, Marketing Manager at Moccona.
“For the first time in history we have handed over our iconic jar to a group of talented young designers, giving them a platform to highlight the sustainability issue closest to their heart.”
Three New Zealand-based designers’ work is featured on the jars highlighting different sustainability topics. We sit down with all three designers, Sophie Williamson, Nicole Canuto and Gerorgia Billman to find out more about the story behind their design.
Sophie Williamson
For her design, Williamson was heavily inspired by bringing bees, butterflies and pollinators, placing spotlight on how they play a major role in our world’s ecosystems.
What is the story behind your design?
The idea behind my design is to highlight the importance of the bees, butterflies, and other pollinators who play such a major role in the worlds ecosystems and are so essential for a sustainable future.
I’ve always loved bees and been aware of their declining population numbers in recent years, so when I had the opportunity to create a design based around the theme of sustainability, they were the first thing that jumped to mind.
Why did you decide to work together with Moccona on creating a design for their jars?
I was super excited to work with Moccona on this project, as it was such a unique opportunity to create a design that would spread a sustainable message in a beautiful way.
How important is your design in getting across the sustainable message?
I’m a big believer in small actions making a big difference. By making one small positive step, you have the power to influence those around you and lead by example, and together we can make a huge difference to the planet.
I’d love to think that my jar design will help spread the message about the plight of the pollinators and inspire others to take that small step towards sustainability, even if it’s something as simple as planting a few bee friendly flowers in their garden or recycling a coffee jar into something else.
Read more: The trend of climate innovation in New Zealand.
Nicole Canuto
The inspiration behind Canuto’s design focuses on championing reusability and incorporating sustainable practices in daily lives.
What is the story behind your design?
With the topic of sustainability being the focus of the campaign, I thought the best way for me to convey that message is to illustrate quite literally the ways we can upcycle Moccona jars.
Things like reusing packaging or jars is something I try to do, and I wanted to show people some of my own methods. With upcycling, it not only renews the life of the things I currently have, but I’m also able to create something one-of-a-kind.
Why did you decide to work together with Moccona on creating a design for their jars?
Being able to work with Moccona and create a design for their jars has been an amazing experience. Not only was it a great opportunity for young designers like myself, but also through it I was able to convey a meaningful message about sustainability.
It’s been an exciting process seeing my design come to life and on the shelves, so I’m very thankful to have been a part of this project.
How important is your design in getting across the sustainable message?
Through my design I wanted to remind people that small acts can contribute to a greater cumulative difference. For example, reusing instead of throwing it away, or even just making sure we recycle things in the right bins — all the little things we do have a big impact in how we can take steps towards a more sustainable future.
Georgia Billman
Wanting to highlight how small actions can play a huge part in bringing about future change, Billman took this as inspiration for her design.
What is the story behind your design?
My design illustrates the many actions that can be implemented into various lifestyles to help make positive sustainable change. It aims to communicate the importance of small actions in making big change and that it all starts with finding something that suits your lifestyle, such as recycling, growing your own produce, walking where possible or taking shorter showers.
Why did you decide to work together with Moccona on creating a design for their jars?
I was really interested in the shared passion Moccona and I have for sustainability and how they approached this campaign. I appreciated their interest in using design to convey various messages of sustainability, as a young designer this isn’t an opportunity that comes along every day.
How important is your design in getting across the sustainable message?
My design is important as it reminds people that issues that seem so large, can start so small. By integrating new sustainable habits into your everyday life, we can all help create a positive impact on the environment, one small action at a time.
The decorative Moccona jars are now stocked at supermarkets across New Zealand.
