Close

Fewer than 100 Blunt + Generator + Idealog Blooming 'Brellas remain – so get your name on the pre-order list now

Fewer than 100 Blunt + Generator + Idealog Blooming 'Brellas remain – so get your name on the pre-order list now

Bonnie Brown's winning Blooming 'Brella is selling like syrup-laden hotcakes (even though it's not actually available yet), and there are fewer than 100 left. So whether you're a selfish lover of design and want your own, or you're looking for a unique gift for family, friends, staff or clients, you'd better move fast and get your name on the pre-order list. These things will undoubtedly be worth millions one day. Don't live a lifetime of regret.  

As described in Brown’s submission: “At first glance this might just look like a fun floral print, but there are elements woven into the piece that reference the history of Aotearoa. Much like New Zealand’s design identity, the flowers in this print are growing, changing and being influenced by both the past and the present. That and it looks like your grandma’s retro wallpaper, so that’s cool too.”

Brown says the inspiration for Blooming ‘Brella was her usual style of illustrating, but with a twist.

“I wanted to create a design that at first glance just looked like a bright floral print in my typical botanically incorrect style, but once you got a chance to look at it closely, then you could see there are different elements woven into the flowers.”

On closer inspection, the umbrella design includes references to important moments from Aotearoa’s history, from the first waka arriving on New Zealand’s shores, to Māori mythology via Māui taming the sun, as well as a suffragette holding a protest sign and a same sex couple holding hands.

The limited edition Blooming 'Brella will retail for $109 and will be available in August. 

If you’re eager to get on the pre-order list, email editor@idealog.co.nz.  

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).