In a concept designed by Ogilvy Hong Kong for Pizza Hut, they’ve created a pizza box that doubles as a projector. When the pizza arrives you simply pop out a perforated hole in the side of the box, slip the plastic lens into the hole, and then use the pizza table legs to prop up your smart phone inside the box. The projector lens then blows up your smart phones screen onto a near-by wall.

Dubbed The Blockbuster Box, Pizza hut have thought of everything you will need for a pizza gorging, movie watching experience – including what entertainment you will want. If you don’t have NetFlix, Pizza Hut has savvily put a QR code on the side to lead you to a downloadable movie.

The box comes in four different styles, depending on which genre of film you are interested in: There’s the Fully Loaded box for action movies, Slice Night for scary movies, Hot & Ready for your romance, and Anchovy Armageddon for your sci-fi fans.

Although we don’t know if the projector quality will be date-worthy, the device will definitely win you a few point for quirkiness we’re sure.

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