Close

A true golden brew

A true golden brew

Budweiser has designed a new FIFA World Cup trophy-inspired bottle to celebrate its sponsorship of this year's tournament. The bottle is all shiny aluminium and will be the centrepiece of the brand's packaging across more than 40 countries.

The 473ml bottles will be out in selected bars here, along with Super Liquor and Liquorland, from June and the packaging extends to 12 packs in supermarkets and liquor retailers.

The FIFA World Cup Trophy has been around since 1974. 

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).