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A true golden brew

Budweiser has designed a new FIFA World Cup trophy-inspired bottle to celebrate its sponsorship of this year’s tournament. The bottle is all shiny aluminium and will be the centrepiece of the brand’s packaging across more than 40 countries.

The 473ml bottles will be out in selected bars here, along with Super Liquor and Liquorland, from June and the packaging extends to 12 packs in supermarkets and liquor retailers.

The FIFA World Cup Trophy has been around since 1974. 

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