Idealog + Greg Straight = all kinds of awesome

Behold, Idealog #51, with a super stylish, eyecatching cover by the very talented Greg Straight.

Behold, Idealog #51, with a super stylish, eyecatching cover by the very talented Greg Straight - artist, illustrator and designer extraordinaire. Grab a copy this week, or subscribe now!

idealog cover issue 51 should you work for free greg straight

Greg, who's been a fan of Idealog for a few years now, was interviewed for our feature story on the design industry and the pervasive culture of working for free. We'd been keeping an eye on his work for awhile and knew he'd be the perfect candidate to illustrate the story - and our cover. (He's just taken the plunge and is now fully self-employed - so get in touch if you want some of the magic for yourself.)

The result is unmistakably Greg: striking colours and simplified geometric shapes, that in this case interlock like a contemporary patchwork quilt. 

"I’m a creative so I began by thinking of all the things I use for work, the first being my Mac, mouse and I guess these days my phone," he says.

"I looked around the studio and as all good ideas start on paper I added pencils, pens, cutting knives, a ruler, note pad and other stationery equipment. Then I thought about the whole working for free thing and illustrated a calculator with $00.00 on it and placed a dollar sign on the computer screen ... It was a bit of a puzzle and took a few days."

An Elam grad, Greg's handiwork includes illustrations for Westpac, Chelsea, 2Degrees, Greenpeace, Auckland Zoo, Huffer and many many more. Last year he illustrated children’s book While You Are Sleeping, winner of The Storylines Notable Book Award 2014. His greatest sporting achievement to date is winning first place in an egg and spoon race, June 1981. 

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).