Conversions are the holy grail for anyone in the e-commerce biz. But how do you get more consumers to the purchase point?

This infographic digs into the motivations underlying user behaviour, why they abandon before checkout, and what you can do to overcome those hurdles. (While we’re on the topic, check out our post on improving your customer onboarding flow.)

Consumer Psychology and the E-Commerce Checkout – an infographic by the team at vouchercloud