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Aiming high

It wasn’t long ago that a listing in the Yellow Pages was such an imperative form of advertising that businesses would adjust their names just to get an alphabetical advantage over their competitors. So pervasive was this strategy that a 1992 Chicago Tribune article includes such curiosities as ‘A AAA Aability Secretarial Service’ and the grammatically questionable ‘A Attorney for DMV matters’.

Idealog + Tauranga

Businesses in Tauranga looking to scale up should count themselves lucky: the Bay of Plenty is one of the only regional centres in New Zealand with funding available for nearly every stage of business growth. There are three organisations on hand ready to help: early-stage investment provider Enterprise Angels, tech investor and incubator WNT Ventures and later-stage private equity provider Oriens Capital.