Eight months into its launch in New Zealand and Australia, leading online furniture retailer Andoo, has big plans to become a household name for selling homeware online. So how is Andoo going to do this?

Since its launch in early 2022, Andoo has become a leading brand in delivering big and bulky products for the home direct to customers.

“We deliver now to 95 percent of Australians, big and bulky products like fridges, sofas, mattresses, heaters, gym equipment and more,” says Troy Tindill, Andoo New Zealand Country Manager.

Owned by the Winning Group, Andoo has seen great growth in both New Zealand and Australia.

With services available in Auckland and Hamilton, Tindill says the company’s goal is to continue to educate Kiwis on the level of service they provide.

Tindill says Andoo prides itself on being an e-commerce site able to ship products the next day – something that is rare in the furniture shipping industry.

“I think traditionally a lot of things have been done in person. I think the way the world is shifting now [towards digital] has been accelerated by Covid-19,” he adds.

This shift has been pivotal for Andoo, as it focusses on bringing an entire home ecosystem online to meet the new way of shopping.

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“What they [customers] love is the convenience of being able to see it in a great picture, being able to see the texture of the fabric, they can see the colour, they can pick up the phone and talk to one of the 80 staff in our warehouse who can talk through the product deeper,” says Tindill.

To ensure Andoo keeps up with the everchanging landscape of retail, Tindill says the company is constantly looking at developing new technology to help enhance the online shopping experience.

At the forefront of the online shopping experience is the “customer service aspect”.

Tindill says this focus on the customer experience is what sets Andoo apart.

As well as offering a range of products from over 30 brands , with more in the pipeline, Tindill says Andoo has plans to the expand its categories with staple household brands.

Since its launch, Andoo has grown at an exponential rate thanks to word of mouth. Given this rapid growth, Tindill says this is the perfect time to investigate furthering its services in an effort to “become a trusted name in the area”.

Despite being ahead of the game with this unique online shopping experience, Tindill says Andoo is still working on being available nationwide in New Zealand.

With discussions around the first Ikea opening in New Zealand in 2024, Tindill says he does not fear the chains move into the country but believes it will rather help and drive Andoo’s online shopping.

“We are slowly moving towards expanding into other areas within the North Island and we’re looking at options in the South Island,” he says.

“We want to offer this service to all Kiwis, that’s the goal.”