Top image: Maree Glading and Jessie Stanley, co-founders of I Love Food Co.
Fact: humans like to eat.
Another fact: humans like to eat delicious food.
Alright, so those are not exactly profound statements. But they're certainly things the folks at I Love Food Co. - formerly I Love Pies - are keenly aware of. After all, as co-founder Maree Glading explains, focusing on providing food that actually tastes good - and won't break the bank (since we all, unfortunately, know good food can be terribly expensive) is one of the most important things for the business.
And it's paying off in a big way.
As Idealog wrote in 2016, Glading launched her company with Jessie Stanley in 2008, selling pies using made with a special sour cream pastry out of a stall at the Clevedon Farmers’ Market with just $3,000 in startup capital. About 100 pies were made - and they sold out in under an hour. Since then, they’ve built a customer base throughout New Zealand – and they plan on expanding that customer base much further. In fact, they're ready to take on the world, by branching out and adding biscuits to their repertoire of home-style baked goods.
I Love Cookies? Sure, it's a catchy name. But Glading's business does still make its famous pies - hence I Love Food Co instead.
Jessie Stanley and Maree Glading, co-founders of I Love Food Co.
Glading recently took some time to chat about all that's going on, plans for the future, why making food that tastes good is so important when you're a food business, offer sage advice for other entrepreneurs, and more. Have a listen to what she had to say below.
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