Where can Che Fu, Fat Freddy's Drop and Lorde's manager be found in November?

Spark is creating new space for young innovators to brain storm, create ideas and get projects going, extending its underlying philosophy of “Never Stop Starting”.

Over the coming months, some heavyweights have been lined up for show-and-tell events at the purpose-built space, Spark Lab, to be a catalyst for new creative industries, linking new ideas with the experience of oldhands in the business.

The music line-up ranges from show and tells by Fat Freddy’s Drop Founder DJ Fitchie and hip hop star Che Fu to songwriting workshops, performances, and talks from local heavy hitters including Lorde’s manager Scott McLaughlin and major record label heads.

In the near future, Spark Lab will be focusing on fashion, art, technology, design, photography, film making and architecture.


Spark Lab, is located in a floor of the historic Seafarers Building.

Spark CEO for Home, Mobile and Business, Chris Quin, says Spark Lab “The past few years has seen an explosion of innovation and the arts in Auckland.  Spark Lab is for the people leading that movement.  We want to give them room to explore, create, and mentor those talented young people who are just starting out.”

Each month Spark Lab will focus on a specific discipline with a series of curated events that will see leading figures giving inspirational talks, holding workshops, hosting seminars and running hack sessions.

The opening month will focus on music, with 20 curated events planned throughout November.

Spark believes this up-close and personal access to mentors will be of huge benefit to young New Zealanders starting out in industries like fashion or film-making.

Quin emphasized that participation is not limited to industry newcomers or Spark customers.

“This is about bringing people together, so while we may have a few customer-only events, for the most part Spark Lab will be open to everyone,” says Quin.

Spark Lab is itself the result of a collaboration between Spark and Shine Limited

Tickets to Spark Lab events are available via a free online booking service.

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