Over the coming months, some heavyweights have been lined up for show-and-tell events at the purpose-built space, Spark Lab, to be a catalyst for new creative industries, linking new ideas with the experience of oldhands in the business.
The music line-up ranges from show and tells by Fat Freddy’s Drop Founder DJ Fitchie and hip hop star Che Fu to songwriting workshops, performances, and talks from local heavy hitters including Lorde’s manager Scott McLaughlin and major record label heads.
In the near future, Spark Lab will be focusing on fashion, art, technology, design, photography, film making and architecture.
Spark Lab, is located in a floor of the historic Seafarers Building.
Spark CEO for Home, Mobile and Business, Chris Quin, says Spark Lab “The past few years has seen an explosion of innovation and the arts in Auckland. Spark Lab is for the people leading that movement. We want to give them room to explore, create, and mentor those talented young people who are just starting out.”
Each month Spark Lab will focus on a specific discipline with a series of curated events that will see leading figures giving inspirational talks, holding workshops, hosting seminars and running hack sessions.
The opening month will focus on music, with 20 curated events planned throughout November.
Spark believes this up-close and personal access to mentors will be of huge benefit to young New Zealanders starting out in industries like fashion or film-making.
Quin emphasized that participation is not limited to industry newcomers or Spark customers.
“This is about bringing people together, so while we may have a few customer-only events, for the most part Spark Lab will be open to everyone,” says Quin.
Tickets to Spark Lab events are available via a free online booking service.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.