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Entrepreneurs turn to Facebook for business support

A Facebook page for Queenstown based entrepreneurs has drawn 248 members in its first six weeks.


“It’s all about the people and real life connections in the digital age and Increasing chances of mutual success,” says the creator, Iain Forrest.

The page wasn’t made to be a promotional tool, but a place to share experiences and challenges. It’s not all about business though, according to Forrest, but more about getting to know each other.

Forrest is a self-titled serial entrepreneur and his most recent project is Smart Tours, an app for independent tourists that recommends routes and sights to see, as well as accommodation and restaurants.

There are a range of businesses involved in the group, including freelancers, photographers, wedding companies, PR agencies, tourism businesses and a few tech startups.

In the short term, Forrest wants to have an informal lunch every week for the members. As well as this he wants to have a bigger event every couple of months with influential guest speakers.

“It’s going to take six months to a year to gain serious traction and credibility,” says Forrest. He hopes in future members who join will have a greater range of business experience, and he hopes to attract new entrepreneurs.

Forrest plans eventually to make it a private group and may launch a website as well. 

A graduate from the AUT business school with some ad agency experience, Callum takes care of Idealog's social media, the website's look and feel and even does a story here and there.

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