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Idealog’s Most Creative: Designer Wardrobe’s Donielle Brooke talks creativity

What? ?does? ?creativity? ?mean? ?to? ?you? 
 
For? ?me,? ?being? ?creative? ?is? ?having? ?the? ?ability? ?and? ?freedom? ?to? ?dream? ?up? ?ideas? ?and? ?then? ?turn? ?it? ?into? ?reality!? ?It takes? ?passion? ?and? ?drive? ?to? ?execute? ?your? ?ideas,? ?but? ?it’s? ?definitely? ?worth? ?it. 
 
What? ?do? ?you? ?think? ?it? ?is? ?about? ?your? ?nature/habits/interests? ?that? ?makes? ?you? ?creative? 
My? ?whole? ?DNA? ?is? ?as? ?a? ?creative? ?-? ?I? ?have? ?dyslexia? ?and? ?so? ?I? ?like? ?think? ?I? ?see? ?things? ?in? ?a? ?special? ?light.? ?I? ?have? ?only ever? ?picked? ?the? ?creative? ?road? ?in? ?life? ?(and? ?always? ?will). 
 
What? ?was? ?your? ?upbringing? ?like,? ?and? ?how? ?do? ?you? ?think? ?that? ?led? ?you? ?to? ?where? ?you? ?are? ?today? 
 
My? ?mum? ?and? ?dad? ?raised? ?me? ?by? ?educating? ?me? ?that? ?even? ?though? ?my? ?intelligence? ?is? ?not? ?considered? ?the? ?“norm“ It? ?is? ?just? ?as? ?strong? ?in? ?a? ?different? ?way,? ?and? ?that? ?I? ?can? ?achieve? ?what? ?I? ?want? ?if? ?I? ?tap? ?into? ?my? ?creativity? ?and? ?have the? ?? ?hunger? ?to? ?work? ?hard? ?to? ?get? ?where? ?I? ?want? ?to? ?go. 
 
Where? ?do? ?your? ?best? ?ideas? ?come? ?from? 
 
I? ?am? ?a? ?dreamer? ?-? ?I? ?dream? ?up? ?ideas? ?and? ?often? ?wish? ?I? ?could? ?have? ?all? ?the? ?time? ?in? ?the? ?world? ?to? ?create? ?them.? ?My ideas? ?come? ?from? ?within? ?-? ?unplanned? ?or? ?unexpected.? ?So,? ?I? ?could? ?be? ?walking? ?along? ?the? ?beach? ?or? ?at? ?my? ?desk when? ?something? ?comes? ?to? ?mind.
 
What? ?does? ?inspiration? ?look? ?like? ?for? ?you? 
 
To? ?be? ?inspired? ?I? ?need? ?space? ?in? ?my? ?morning? ?routine? ?to? ?tune? ?into? ?my? ?thoughts,? ?and? ?have? ?time? ?in? ?the? ?evening to? ?rest,? ?recoup? ?and? ?reflect? ?in? ?order? ?to? ?inspired? ?for? ?the? ?next? ?day! 
 
Is? ?there? ?an? ?ethos/motto? ?you? ?abide? ?by? ?in? ?your? ?work? 
For? ?me? ?that? ?would? ?be? ?“Making? ?shit? ?happen”.
My? ?whole? ?DNA? ?is? ?as? ?a? ?creative? ?-? ?I? ?have? ?dyslexia? ?and? ?so? ?I? ?like? ?think? ?I? ?see? ?things? ?in? ?a? ?special? ?light.? ?I? ?have? ?only ever? ?picked? ?the? ?creative? ?road? ?in? ?life? ?(and? ?always? ?will). 
If? ?there? ?were? ?a? ?secret? ?to? ?success,? ?what? ?would? ?it? ?be? 
 
Firstly,? ?I? ?think? ?what’s? ?important? ?is? ?to? ?find? ?out? ?what? ?success? ?means? ?to? ?you? ?in? ?particular.? ?To? ?achieve? ?it? ?-? ?believe in? ?your? ?own? ?strengths? ?and? ?keep? ?a? ?laser? ?focus? ?on? ?the? ?positives? ?you? ?have? ?and? ?work? ?hard? ?to? ?get? ?where? ?you want.? ?Make? ?sure? ?you? ?never? ?spend? ?your? ?time? ?comparing? ?yourself? ?to? ?others,? ?or? ?what? ?their? ?success? ?might? ?be? ?to them. 
 
What? ?were? ?some? ?of? ?the? ?challenges? ?that? ?you? ?faced? ?early? ?on? 
 
When? ?DW? ?became? ?a? ?startup? ?and? ?entered? ?the? ?“startup? ?world”? ?-? ?I? ?definitely? ?found? ?having? ?dyslexia? ?challenging because? ?it? ?affected? ?my? ?confidence? ?and? ?how? ?I? ?thought? ?people? ?may? ?view? ?me.? ?So,? ?I? ?decided? ?to? ?let? ?my? ?actions speak? ?louder? ?than? ?words.


 

What’s? ?the? ?secret? ?to? ?resilience? 
 
Over? ?the? ?years,? ?I? ?have? ?become? ?more? ?resilient? ?than? ?ever!. ?I? ?think? ?the? ?secret? ?has? ?been? ?having? ?confidence? ?in what? ?I? ?stand? ?for? ?and? ?it’s? ?been? ?so? ?great? ?having? ?so? ?many? ?people? ?who? ?support? ?what? ?Designer? ?Wardrobe? ?is? ?all about. 
 
What? ?have? ?been? ?some? ?of? ?the? ?highlights? ?of? ?your? ?career? 
Having? ?the? ?most? ?amazing? ?directors? ?on? ?our? ?board? ?in? ?Designer? ?Wardrobe. ?Simon? ?Moutter? ?(general? ?manager of? ?Spark)? ?and? ?Shane? ?Bradley? ?(the? ?startup? ?king!)? ?has? ?been? ?a? ?huge? ?highlight.? ?Each? ?person? ?we? ?have? ?had? ?who has? ?joined? ?the? ?DW? ?journey? ?has? ?also? ?been? ?such? ?a? ?great? ?asset. It? ?was? ?amazing? ?in? ?our? ?third? ?round? ?of? ?investment? ?to? ?be? ?able? ?to? ?give? ?other? ?members? ?of? ?DW? ?the? ?chance? ?to? ?take part? ?and? ?have? ?a? ?slice? ?of? ?our? ?company.? ?Also,? ?reaching? ?100,000? ?members? ?on? ?DW? ?is? ?an? ?incredible achievement? ?to? ?Aidan? ?(my? ?business? ?partner)? ?and? ?I. 

What? ?do? ?you? ?think? ?New? ?Zealand? ?is? ?like? ?for? ?creativity?? ?Is? ?there? ?something? ?about? ?‘Kiwiness’? ?that? ?helps or? ?hinders? 

I? ?think? ?us? ?Kiwi? ?creatives? ?are? ?shining? ?at? ?the? ?moment!? ?We? ?are? ?in? ?a? ?new? ?time? ?and? ?age? ?and? ?we? ?have? ?so? ?much potential? ?and? ?resource? ?to? ?start? ?innovating.? ?You? ?can? ?go? ?far? ?without? ?the? ?traditional? ?learning? ?approach,? ?and New? ?Zealanders? ?really? ?support? ?and? ?helps? ?one? ?another? ?in? ?that? ?journey. 

What? ?would? ?be? ?the? ?advice? ?you’d? ?give? ?someone? ?who? ?wants? ?to? ?turn? ?their? ?creative? ?passion? ?into? ?a full-time? ?gig? 

Once? ?you’ve? ?identified? ?that? ?you’re? ?ready? ?-– ?just? ?get? ?started? ?one? ?small? ?step? ?at? ?a? ?time!? ?Don’t? ?be? ?afraid? ?to? ?make mistakes,? ?the? ?important? ?part? ?is? ?beginning.? ?My? ?advice? ?would? ?be? ?to? ?work? ?out? ?where? ?you? ?need? ?help,? ?and? ?go from? ?there.? ?You? ?may? ?find? ?getting? ?a? ?business? ?mentor? ?a? ?great? ?way? ?to? ?get? ?going. 

What? ?have? ?been? ?the? ?biggest? ?lessons? ?you’ve? ?learned? 

I? ?have? ?learnt? ?the? ?more? ?you? ?are? ?challenged? ?or? ?faced? ?with,? ?the? ?stronger? ?you? ?will? ?be.

Where? ?to? ?next?? ?Do? ?you? ?have? ?a? ?goal? ?you’re? ?working? ?towards? 

We? ?are? ?about? ?to? ?release? ?our? ?new? ?platform? ?on? ?both? ?web? ?and? ?mobile? ?– ?and? ?our? ?concept? ?store? ?that? ?will? ?be? ?the biggest? ?highlight? ?yet? ?– ?as? ?it’s? ?been? ?the? ?hardest? ?and? ?most? ?amazing? ?thing? ?our? ?team? ?has? ?ever? ?worked? ?on. ?I know? ?our? ?members? ?will? ?love? ?it? ?so? ?I? ?am? ?so? ?excited? ?to? ?make? ?my? ?vision? ?for? ?DW? ?come? ?to? ?life.

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