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Export milestone: Kiwi photo printing app launches in Japan

New Zealand company MEA has recently launched its photo printing app Omoide Print in Japan, allowing customers to print high quality photos directly from their phone in only an hour.

The launch follows the partnership with Kitamura, a large chain of Japanese photography stores with 700 locations throughout Japan. MEA’s ability to acquire new customers and its success with other partnerships around the world with companies like Walgreens and Walmart was exciting for Kitamura.

MEA director Rod Mcfarlane says the success of the app comes down to the company’s ability to offer scalable technology products and integrated marketing.

“The solutions we offer are defined by our abilities building apps, websites and software coupled with deep expertise in customer acquisition,” he says.

“Building technology is just the first step. After that, you need the ability to deliver customers for your clients and partners. That’s what we do, and we’re delighted that Kitamura have joined our network of partners.”

To facilitate the launch in a record three month timeframe, MEA partnered with Japanese company Stage6 following an introduction by New Zealand based contact Jon Doherty of JNZ connect.

Doherty describes the launch as a real New Zealand exporting success. He says to secure a deal of such scale with a large Japanese department store chain and to be live and operational within three months of signature is remarkable.

“The Japanese market is notorious for saying ‘we like what you have NZ, but what proof do you have in other markets?’ MEA’s results around the world, along with the strong relationships the four parties have established has been key to the success of this launch.”

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