Callaghan Innovation creates ‘C-Prize’ to encourage drone-tech for film industry

Image: Shutterstock
Callaghan Innovation has launched an innovation competition designed to drive Kiwi development of Unmanned Aerial Vehicle (UAV) technology for use in the film and screen industry

Specifically, the goal of the C-Prize is to encourage Kiwi innovators to develop cutting-edge UAV technology that solves the technical challenges of improving the recording and reproduction of high-definition sound, operation in rough weather, and the tracking of objects for augmented reality and visual effects purposes. NZ-based innovators are invited to submit initial concepts that overcome these three challenges. 

“The New Zealand screen industry has a reputation around the world for exciting film-making,” says Callaghan Innovation chief executive Dr Mary Quin. “Increasingly directors are using unmanned aircraft to capture new visual perspectives to tell their stories.”

“The C-Prize recognises that these factors, combined with our open airspace and progressive regulations, present a great opportunity for Kiwi innovators and entrepreneurs to commercialise world leading UAV technology for the screen industry.”

“Innovation prizes have a successful track record internationally for stimulating progress in technically challenging industries such as space flight,” Dr Quin says.

Concepts making it through the first round will each receive $10,000 and support from Callaghan Innovation and Creative HQ to develop prototypes. The grand prize winner – to be announced in December - will receive $50,000.

Entries close on 5 July 2015. 

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).