Home / Tech  / Shipyourenemiesglitter.com goes viral and the unsavoury business of helping customers vent their anger

Shipyourenemiesglitter.com goes viral and the unsavoury business of helping customers vent their anger

An Aussie business shook the world by storms of glitter after the online business – helping people vent their anger by ordering glitter dumped on their ‘enemies’ anonymously —  went viral over the internet.

ShipYourEnemiesGlitter.com has had to suspend its business for now after a deluge of orders and people flocking to its website for a peek. It has garnered over 1 million hits and 270,000 shares. But the gap in the market has already been spotted, with another website Actuallyshipyourenemiesglitter trying to fill the space left.

Shipyourenemiesglitter founder 22-year old Mathew Carpenter wrote on his twitter page the business is now for sale. He was also quoted saying on Product Hunt: “Hi guys, I’m the founder of this website. Please stop buying this horrible glitter product – I’m sick of dealing with it. Sincerely, Mat.”

He told Slate.com, he operates alone and after a couple of hours of being launched, the website got pounded with too much traffic for the server, so “it crapped itself”. “We had people buying every minute until I took the ability to purchase down.”  

Carpenter told Slate he has never been to university but has worked in internet marketing and other websites, including www.dickpicoftheweek.com (Warning: Content may be deemed crude or offensive to some.)

And when asked if his was a long-term viable business, carpenter answers: “God I hope not.”

Send some poo to your enemies online business

Along this same take-revenge-on-your enemies business idea is www.ipoopyou.com whose business is, according to the company’s website, a poop delivery service. “Our product consists of high quality, farm-raised and eco-friendly, hand-picked animal poo.” A ‘handful of shit’ is priced at US$9.95 and a ‘shitload of shit’, US$19.95.

Other smelly businesses found on the web include www.shitsenders.com and www.shitexpress.com. Shitexpress – yes you guess it – ships horse poo globally for customers who want to vent their rage.  The company says it made US$10,120 in sales in 30 days, without spending a cent on advertisements or marketing in general. The company allows customers to pay by Bitcoin, provides personal messages to be included, for US$16.95.

The company’s blog notes that it has had over 490,000 unique visitors, generated hundreds of thousands social shares, likes, tweets and comments.“We got media attention from almost 500 websites; and referral traffic from 1,625 sources in total. As of December 4th, we’ve already shipped poop to 36 different countries.”

The send-your-enemy glitter bomb caught the eye of social media commentator Vaughn Davis who spoke about it to Mark Sainsbury on Radio Live. Listen to the audio file here

Loves peanut sauce, tennis, taichi, stockmarkets, and cool entrepreneurs – not necessarily in that order. In her previous reincarnations, she was an intranet worker bee at Mercer HR Consulting, a Reuters worker ant, and a NZ Herald mule.

Review overview