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My emoji clone, the new way to queue

In a quirky and time efficient twist on the lackluster queues for the new release of the Apple iPhone 6, New Zealand mobile provider Spark is providing customers the chance to have a life-sized emoji cut out that holds their place in line. 

The well-received social media campaign led by Auckland based public relations firm Sherson Willis gives iPhone fanatics the opportunity to book a spot online in the ‘emoji queue’ outside their local Spark store on Friday (Sep 26, 2014). 

By going on the Spark website and selecting their favorite emoji, customers can have a life-sized cutout of their character placed in line on behalf of them. Following the launch customers can tag in line with their emoji that can then be taken home with the brand new iPhone 6.

Speaking on about the concept, Sherson Willis director Trish Sherson said, “Emojis are one of the hottest trends right now in mobile and digital communication, particularly so this year”. 

A personal emoji signature is a combination of icons that represents someone in emoji language.  With over 800 emojis available to choose from, decision-making is the hard part. 

“The emoji queue taps into this, giving fans the chance to have their favourite character represent them in real life. We think this is the first time emojis have been used in queues,” says Sherson. 

Spark’s General Manager of Home, Mobile and Business, Jason Paris says the emoji queue allows people to “queue smarter” for the iPhone 6. 

“iPhone fans are famous around the world for the lengths they’ll go to be one of the first to get their hands on a new device, and New Zealanders are no exception”, says Paris.

Shearson added that, “the brief was to own the conversation prior to the iPhone 6 launch, It’s been a process that can only be described as,

There are emoji queues at five of Spark’s flagship stores around New Zealand, while the iPhone 6 is already available in many parts of the world, including Australia, the United Kingdom and the United States. 

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