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Tourism

A walk in the park

Bastion Point, a park perched on top of a hill overlooking Mission Bay, receives 500,000 visitors annually, but the cultural history of the place remains mostly invisible. A high-tech tourism offering hopes to change this, with local iwi Ngāti Whātua Ōrākei partnering with creative agency M Theory to launch an AR tour app that brings the tales usually told orally to life.

Wish we'd thought of that

Tourism is now New Zealand's largest industry. Are you doing something utterly awesome that you think deserves to be recognised at the 2017 New Zealand Innovation Awards? Then enter it in the Innovation in Tourism and Entertainment category, sponsored by none other than us here at Idealog.

Creating a video to represent an entire country is in many ways comparable to hosting a gigantic birthday party – well, in the sense that you need to include as many people as possible while ensuring those who missed out don’t harbour any ill will on account of being excluded. Assignment Group and Designworks dish on the story behind The New Zealand Story.