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Innovation/Design

Adding to the list of big name corporations applying a green lick of paint to their business ethos, Starbucks have taken a turn on the sustainability road and on the way they’ve found their WoJo, and it’s all thanks to Kiwi design company The Formary. WoJo is a new fabric made from sustainable New Zealand wool that is woven with jute fibers from Starbucks recycled coffee sacks.

Peter Radford fought to transform his rare Saxon sheep breed into a super-fine branded wool. Now he’s cornered a megamillion-dollar market with the world’s most exclusive suit makers, reports Sally Blundell