From superyachts to SaaS: SwipedOn CEO Hadleigh Ford talks selling his visitor software company for a cool $11 million
SwipedOn is a visitor management software company that was founded by former master mariner Hadleigh Ford, who wanted a sophisticated tech-based solution to visitors checking into the superyacht he worked on. Now, the Tauranga-based company has just been bought by UK-based Smartspace software for $11 million. The company will keep its staff and operations in New Zealand, but will use the leverage of being owned by a public company to continue its growth globally. We chat with Ford about the acquisition and Smartspace’s unlikely origin story.